Upstate Refreshment Services Logo Design

I have been excitedly working on some freelance design projects. I designed a logo for Upstate Refreshment Services, a food and beverage vending company. The goal was to communicate "fresh" and "refreshment" with a modern feel. I wanted to come up with a graphic to accompany the typography. The abstract shape could symbolize a variety of vending options, such as a coffee cup, a bowl, perhaps a potato chip or snack.

Here is the business card. I kept the logo in white space and placed the contact information in blue across the bottom third of the card for contrast. This was a fun project. I'm happy with how it turned out. The logo will be included on their new website when it's up and running.