Tuesday, April 28, 2015

Housewarming Gift Basket


Our friends recently moved into a new home and I wanted to bring them a little housewarming gift. I was trying to think of something clever and simple that I haven't done before. After consulting Pinterest, I came across various versions of a "It's a Wonderful Life" inspired baskets. I really like the three wishes each ingredients sends. 


Bread, that this house may never know hunger. 
I picked up a rustic looking country loaf from the grocery store. If I had more time I would have baked it myself. 


Salt, that this life may always have flavor. 
I found a rather large gourmet sea salt grinder at Marshall's (my favorite store, of course). 


Wine, that joy and prosperity may reign forever.
Any bottle of wine or sparking grape juice is perfect. I wrapped it in a pretty tea towel to add color. 



All you need is a cute basket to hold them all and your gift is pretty much done.


FREE PRINTABLE TAGS
I designed my own tags, printed them on white card stock, cut them out and attached them with white baking string. Simply save and print the above page if you'd like to use them! Or you can hand write your own for a more personal touch.

Any new homeowner will be blessed by a sweet basket like this. 








Friday, April 10, 2015

Art Direction and Food Styling


Over the past two years in my career as a designer, I've had the opportunity to grow my skills in art direction and food styling. I've worked in the food and grocery industry for 16 years and food photography has become a favorite part of my job. I have worked on many different shots for food packaging as well as for ads and various marketing materials.


The most recent project at the top of my dream-job list was working on photography for Wegmans MENU magazine, winter 2015 issue. This was such an exciting opportunity for me because I've always wanted to work on a magazine.


Most people don't realize the amount of planning, preparation, equipment, time and intense attention to detail goes into one beautiful finished photograph. You definitely have to have patience and an eye for looking at details, noticing flaws and finding ways to make the subject look even more appealing. An absolute must when it comes to photography, especially food photography. My brain is wired for that type of work. It's actually more fun to me than work. I really enjoyed handpicking each green bean, looking for the most beautiful mushrooms, and selecting every garlic clove and herb in order to carefully compose the recipe setups. Not to mention selecting the perfect vessels, plates and surfaces. It really is an art! 




The theme of the winter issue is primarily colorful and flavorful Asian dishes with some really unique and beautiful ingredients. I learned a lot about Asian vegetables, some of which I had never used in cooking before. 


There are also sections showcasing products and other new recipes. I love the variety of both templated shots and beauty shots that allow more creativity.


Who wouldn't enjoy working with amazing cheeses and indulgent desserts? 


And everyone's favorite, pizza.




When the magazine is released, the pages are filled with appetizing images that make it look "simple." But it really takes an army, working behind the scenes (and camera) for everything to come together. Chefs, meal planners, photographers, designers, art directors, shoppers, editors - too many to name. It takes an entire team with a serious amount of teamwork. I was grateful to have people guiding me and teaching me throughout the project. I am thrilled to have had the opportunity to be involved in the creative process and part of this amazing team. I learned a tremendous amount about food, food styling, art direction and photography.

If you haven't looked at a copy of MENU yet, I highly recommend you do. I am inspired with each issue. There are recipes for every type of home cook - don't be intimidated. You may even surprise yourself when you try a new recipe!